Changelogs
Stay up to date with the latest changes and enhancements.
Stay up to date with the latest changes and enhancements.

Stay up to date with the latest changes and enhancements.

27. Jul 2026
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We refreshed the Recommendations tab to make it easier to assess which actions require immediate attention and which can be planned for later.
Recommendations from AI Agent Leon are now automatically grouped by priority (importance):
Critical
High priority
Medium priority
At the top of the list are tasks that haven't been completed yet. Completed recommendations are hidden by default, keeping the view organized and focused on next steps. You can still easily check them in a separate tab.
The new layout makes it faster to understand what has the greatest impact on your service's visibility in AI model responses. Instead of scrolling through one long list, you immediately see the most urgent issues and recommended actions.
This means:
faster identification of the most important tasks
better prioritization of work
fewer distracting, completed recommendations
clearer separation of new and completed actions
easier progress tracking
Thanks to this change, the Recommendations tab becomes a practical action list that helps you step by step improve your brand's presence in results generated by AI.

24. Jul 2026
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We've released a completely new brand visibility report in AI models. This is one of the most important changes in Semly, because the report not only shows current results, but also helps you understand where they come from, how your brand compares to competitors, and what you need to do to continue improving them.
In one place, you can now analyze visibility, positions, citations, sentiment, and brand activity in your selected period. Results can be filtered by AI models and groups of monitored prompts, called Topics.
Results are compared to analogous data periods, e.g. month to month.
The most important novelty is AI Growth Score. It's a metric on a scale from 0 to 100 that measures the level of engagement in activities that increase your brand's visibility in AI model responses.
AI Growth Score analyzes activity from the last 30 days in four areas:
implementing recommendations prepared by Leon,
creating content and publishing it on your brand's website,
publishing content in Semly's Knowledge Base,
regular work with Semly reports and tools.
This way, you can immediately tell whether a brand is systematically working towards further growth. A high visibility score alone shows the current situation, while the AI Growth Score tells you whether the necessary actions are being taken to maintain and improve that position.
A low score doesn't mean a brand is invisible today. However, it's a signal that a lack of regular activity could slow growth over time and make it easier for competitors to take over visibility.
The new report presents a set of metrics that allow you to look at brand visibility from several perspectives:
Shows the percentage of analyzed AI model responses in which the brand appeared. By comparing it with the previous period, you can quickly check whether visibility is growing, declining, or staying at a similar level.
Shows the brand's share in all mentions of monitored brands, compared to the specified competition. This allows you to assess how much of the "voice" in AI responses the brand occupies and who currently dominates in a given category.
Indicates the average position at which the brand was mentioned when it appeared in a response. The closer to the first position, the greater the chance that the user will notice the brand and treat it as the model's main recommendation.
Shows what proportion of all citations and sources used by AI models are materials related to the brand. It allows you to assess whether AI not only mentions the brand but also uses its website and content as a source of knowledge.
Determines the context in which the brand appears in AI responses. The report shows the share of positive, neutral, and negative statements, which helps quickly identify potential issues in how the brand is presented.
Each metric is calculated for the selected period. The report can be additionally filtered by AI models and Topics to check results for a specific group of questions, products, or business area.
The new chart Share in AI Responses shows how the brand's visibility changes against monitored competitors.
You can use it to check:
whether the brand is gaining or losing share in responses,
which competitors are growing the fastest,
when a significant change in results occurred,
how actions taken in Semly affect visibility over time.
Data can be analyzed on a daily, weekly, or monthly basis and compared with selected competitors.
Simply having a brand appear in an AI response is not everything. It's also important which position the model mentions it in.
The new report shows the percentage distribution of positions from 1st to 4th for your brand and competitors. This allows you to check how often AI indicates the brand as the first recommendation and how often it places it in later positions.
This way you can distinguish between mere presence in responses and actual recommendation strength. A brand mentioned most often in the first position has a better chance of attracting user attention and influencing their purchasing decision.
In the report, you can now check the ranking of domains and pages most frequently cited by AI models during the analyzed period.
For each source we present:
number of citations,
average position in responses,
percentage share in analyzed responses.
The ranking shows where models draw knowledge about a given category and which domains have the greatest impact on generated recommendations. It also allows you to find valuable sources used by AI and better understand why the competition achieves specific results.
In the monitored prompts table, we added a visibility filter that allows you to quickly separate questions where your brand appears from those where it is still invisible.
This makes it easier to:
find the biggest visibility gaps,
identify prompts requiring further action,
see questions where your brand is already recommended,
assess its position and sentiment for each prompt.
This is particularly useful when planning future content. Leon can use the detected gaps to prepare materials that answer questions where competitors are visible, but the brand hasn't appeared yet.
The new report combines three key perspectives:
result, meaning how often and at what position the brand appears in responses,
competitive environment, meaning who gains the largest share and where they win,
actions, meaning whether the brand regularly performs the tasks needed for further growth.
This makes it easier to move from simply observing results to making concrete decisions. The report shows where the brand is already winning, where it's losing to competitors, and which areas are worth focusing on for future actions.
The new visibility report is now available in Semly. Check your results, compare them with competitors, and see what you can do to increase the number of recommendations for your brand in AI responses.

17. Jul 2026
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We've added the ability to add and manage brand aliases (tab —> Brand). Thanks to this, Semly can more accurately identify mentions of your brand in AI model responses.
Aliases are words or phrases by which Semly recognizes a brand in analyzed responses. These can be, for example:
shortened brand name
alternative spelling of the name
colloquial name e.g. BRW for Black Red White etc.
additional domain or characteristic phrase associated with the brand
After implementing this feature, it's worth checking the aliases assigned to your brand. You don't always need to edit them, but they should correctly reflect the ways your brand can be referred to.
Avoid adding overly generic words like "comfort". Such a word may appear in an AI response without any connection to a specific brand and affect your report results. Instead, it's better to use a more precise phrase, for example "Comfort Store".
Proper alias configuration is important because it affects the report on your brand's visibility in AI.
The brand domain is added automatically and cannot be edited. You can change the brand name in Brand settings.
We've also added the aliases option for competitor identification. You can manage them directly on the list in the Competition tab.
If you see the value 0 aliases next to a competitor, Semly searches AI model responses only for that competitor's domain.
The competitor domain is not editable. However, it's worth checking and filling in aliases, especially when a competing brand appears under several names or in different spelling variants.

13. Jul 2026
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We've added the ability to copy ready-made JSON-LD code compliant with the schema.org standard for generated articles.
You'll find the code in article editing, in the SEO tab. Just copy it and place it on the page under the published article, preferably inside the <script type="application/ld+json">...</script> tag.
Thanks to structured data, search engines and AI models will better understand the article's content, which can positively impact its visibility in Google and AI responses.
Additionally, in the Publication tab you can now add the URL of the published article. This allows Leon AI Agent to track published content and use it even more effectively during subsequent analyses, recommendations, and generation of new materials.

10. Jul 2026
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We've released a new version of the Content Generator in Semly. Content Generator 2.0 is now fully powered by AI Agent Leon, who helps you choose a topic, prepare the structure, analyze sources, and generate content tailored to your brand's visibility and competition.
A new CONTENT AI section has appeared in the app menu, which includes:
Articles - new Content Generator 2.0 and a list of prepared materials
AI Knowledge Base - moved knowledge base configuration generated and stored on Semly servers
We've redesigned the articles list to make it easier to manage your prepared content. We've added:
new article statuses
information about sources used during generation
content filtering
table view and tile view
clearer information about the origin and settings of each article
After clicking the New article button, you can choose one of three starting points.
AI Agent Leon can prepare completely new content based on:
existing prompt monitored in Semly
product available in the brand's offer
your own topic entered by the user
When selecting an existing prompt, Leon analyzes it and suggests article topics that can help increase brand visibility in AI responses.
You can refresh or rewrite existing content by selecting:
an article from the materials list in Semly
a link to a published article
content pasted directly into the generator
This is a convenient way to update older materials, change their format, or adapt them to search engines and language models.
Simply paste a link to a competitor's article or its content. AI Agent Leon will analyze the material and prepare a new, expanded version tailored to the user's brand.
For each article, you can choose an appropriate structure:
Regular post - universal article
A vs B - comparison of solutions
Guide - step by step instructions
Review - analysis, evaluation and verdict
Ranking - list of best products, services or solutions
Each format has a different structure and way of presenting information.
In the last step you can specify:
article language
tone of voice
content length
additional generation settings
We also added two advanced options.
After enabling the Show brief before generation option, Leon will first prepare an article plan. You can edit, supplement, and approve the brief before generating the full content.
The experimental Weave products from the store option allows Leon to include products from the brand's offer in the article, along with links and recommendations.
AI Agent Leon doesn't rely solely on the provided topic. When preparing an article, it also considers:
brand visibility monitoring results
competitor analysis
monitored prompts
available sources
information about the brand and its offer
This way, articles can better address real user questions and visibility needs in ChatGPT, Gemini, and other AI models.
We've also expanded the content editor. In addition to standard formatting, you can now add:
numbered and bulleted lists
quotes
code blocks,
horizontal lines
tables
images
links
In the article details, you can find information about word count, creation date, last modification, status, format, and sources used by AI, among other things.
Sources used to prepare the article can now be copied separately.
The generator also provides ready-made JSON-LD code in the Schema.org standard Schema.org, which you can use when publishing content on your website.
After generating an article, in the Social tab you can prepare shorter content promoting the material on your chosen channel:
X
Leon adjusts the length, structure, and style of the post to the selected platform.
We are already working on the next features of Content Generator 2.0, including:
generating thumbnails and images for articles
additional advanced settings
integrations with WordPress, Shoper and Shopify
automatic publication and updating of articles in connected systems
The new Content Generator is available in the app in the CONTENT AI → Articles section.

16. Jun 2026
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We added a new enhancement that makes it easier to select topics when generating AI articles in Semly.
From now on, when creating a new article, you can more quickly check which prompts already have generated content and which prompts still don't have assigned articles. This makes it easier to choose topics that haven't been used yet and better plan further content creation.
In the article generation window, we added convenient filtering of prompts:
All - shows the full list of prompts
With articles - shows prompts that already have generated articles
Without articles - shows prompts that don't have generated articles yet.
This way, you can more quickly find unused topics and avoid generating more content for the same prompts.
New labels also appeared on the prompt list.
For prompts for which articles have been generated, an icon with a number is visible. The number shows how many articles have already been generated for a given prompt.
After clicking the icon, you can quickly open a preview of the most recently generated article for that prompt.
This improvement helps better manage content creation for AI and GEO. The user immediately sees which prompts have already been used and which are still waiting for an article to be generated.
Thanks to this, it is easier to:
choose new topics for publication
avoid content duplication
plan subsequent articles
quickly fill in missing topic areas
increase prompt coverage with content supporting brand visibility in AI
The new feature is available in the article generation module and in the prompt list.

16. Jun 2026
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Teamwork in Semly just got simpler. Now you can add employees to your account and decide which brands and functions they have access to.
Thanks to this, agencies, marketing teams, and larger organizations can collaborate securely in one Semly dashboard without the need to share a single login with multiple people.
Adding multiple employee accounts
Role: Administrator with full access to all brands, modules, and account settings
Role: User with access only to selected functions
The ability to assign access to specific projects and brands
Better team organization and increased data security
Go to Settings → Permissions
In the section Employees click + Add
Enter user data
Select role:
Administrator – full account access
User – access according to granted permissions
Save changes
New feature is available in plans:
Ultra
up to 10 employee accounts
Agency
do 50 kont pracowników
możliwość przypisywania dostępu do wybranych projektów (marek)
Enterprise
nielimitowana liczba kont pracowników
możliwość przypisywania dostępu do wybranych projektów (marek)
Nowa funkcja została przygotowana przede wszystkim dla:
agencji SEO, GEO i marketingowych,
zespołów obsługujących wielu klientów,
firm posiadających kilka marek,
organizacji, które chcą kontrolować dostęp do danych i projektów.
Od teraz każdy członek zespołu może pracować na własnym koncie, z uprawnieniami dopasowanymi do swojej roli i zakresu obowiązków.

11. Jun 2026
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We added a new option in the plan settings that allows you to independently increase the number of monitored prompts and the monthly limit of generated articles.
This way you can flexibly adjust Semly to your brand's current needs without changing the entire plan.
In the plan settings you can:
increase the number of active prompts monitored by Semly
purchase additional limit of generated articles
set any values for these parameters
adjust resources to the scale of operations, number of brands, categories, products, or markets
Purchased article limits are renewed monthly.
A larger number of monitored prompts means better market coverage in AI positioning. Semly can analyze more queries, purchasing scenarios, and topics in which your brand should be visible. This makes it easier to check where you appear in AI responses, where you are losing to competition, and which areas need improvement.
A higher limit for generated articles allows faster development of a content base around your brand, products, and services. Regular publication of more quality materials can accelerate visibility growth, because AI has more valuable sources it can use when recommending your company.
The new feature is available in the plans:
Ultra
Agency
Enterprise
The option is available in the Semly panel:
Settings → Your plan
Direct link:
https://platform.semly.ai/settings/plan
In the sections regarding active prompts and article generation, you will find the button “Increase limit”, which allows you to independently adjust resources to the needs of your account.

15. May 2026
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Uruchomiliśmy nowe Centrum Pomocy Semly, czyli bazę wiedzy przygotowaną dla użytkowników, którzy chcą szybciej skonfigurować konto, lepiej zrozumieć raporty i skuteczniej pracować nad widocznością marki w odpowiedziach AI.
Nowa baza wiedzy jest dostępna pod adresem:
W Centrum Pomocy znajdziesz praktyczne instrukcje krok po kroku, wyjaśnienia najważniejszych funkcji oraz odpowiedzi na najczęstsze pytania dotyczące działania Semly.
Przygotowaliśmy artykuły podzielone na najważniejsze obszary pracy z Semly:
Pierwsze kroki z Semly
Dowiesz się, jak rozpocząć pracę z platformą i jak przejść przez podstawową konfigurację
Konfiguracja projektu
Zobaczysz, jak uzupełnić profil marki, dodać produkty, prompty, tematy i konkurencję
Raporty i analiza
Nauczysz się czytać Raport widoczności, analizować szczegóły promptów i interpretować odpowiedzi modeli AI
Źródła i rekomendacje
Sprawdzisz, skąd modele AI czerpią dane oraz jak korzystać z rekomendacji Semly
Generator treści i baza wiedzy
Dowiesz się, jak generować artykuły wspierające widoczność marki w AI i jak skonfigurować bazę wiedzy na własnej subdomenie
Konto i pomoc
Znajdziesz informacje o koncie, płatnościach, fakturach i najczęstszych pytaniach
Semly analizuje widoczność marek w modelach AI, takich jak ChatGPT, Gemini, Claude, Grok, Google AI. To nowy obszar marketingu, dlatego zależało nam na stworzeniu miejsca, które w prosty sposób wyjaśnia, jak działa monitoring AI i jak przekładać dane z raportów na konkretne działania.
Centrum Pomocy pomoże Ci szybciej:
skonfigurować projekt
zrozumieć kluczowe wskaźniki
analizować widoczność marki w AI
porównywać się z konkurencją
wdrażać rekomendacje
tworzyć treści wspierające widoczność
lepiej wykorzystać dane dostępne w Semly
To pierwsza wersja Centrum Pomocy. Będziemy regularnie dodawać nowe artykuły, instrukcje, przykłady i materiały edukacyjne, aby jeszcze łatwiej było korzystać z Semly i poprawiać widoczność marki w odpowiedziach AI.
Jeżeli masz pytanie, którego nie ma jeszcze w bazie wiedzy, napisz do nas na:
Sprawdź nowe Centrum Pomocy Semly:
https://help.semly.ai

13. May 2026
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We’ve introduced a new feature that makes it easier to analyze data in Semly. From now on you can organize results faster, filter the most important information, and adjust views to your own way of working.
The new options are available in all key views in the Semly panel.
We’ve added three practical features:
Data filtering
You can narrow the view down to only those results that meet selected conditions. For example: show sources whose Share of Voice is higher than 20, or display only specific domains, brands, responses, or mentions.
Sorting results
You can now sort data by the most important parameters, including by source, Share of Voice, number of responses, or number of mentions. This way you’ll find the most important elements faster.
Managing columns
You can adjust every view to your needs. You only enable the columns that are needed for a given analysis, and you can hide the rest. This helps tidy up the screen and focus on the most important data.
Semly analyzes a large amount of information from AI responses, sources, prompts, brands, and competitors. The new options let you move from data to conclusions faster.
Thanks to filters, sorting, and column management, it’s easier to check:
which sources have the biggest share in AI answers
where your brand shows up most often
which domains affect your competitors’ visibility
which results need deeper analysis
which data is currently the most important for your report
The new options are especially useful for people who regularly analyze brand visibility in AI, compare themselves with competitors, check citation sources, or work with a larger number of prompts and topics.
This is another step towards more transparent, flexible, and practical AI Visibility analytics in Semly.
Filtering, sorting, and column management options are available directly in report and table views in the Semly panel. Just use the icons above the table to tailor the data to your own analysis.