New! AI answer source analysis

We’ve added a new Sources module in Semly.ai that shows which domains and URLs AI models use when generating answers. This way you can check not only whether your brand appears in the answers of ChatGPT, Gemini, Claude, Grok or Google AI Mode, but also which sources those answers are based on.

This is an important step towards better understanding brand visibility in AI. Language models are increasingly pointing to specific websites, stores, rankings, guides, marketplaces and industry services as information sources. The new report helps you see which of them actually influence your brand’s presence in AI answers.

How the source report works?

The module analyzes AI model answers from the selected period and shows all detected sources. For each domain, Semly shows, among other things:

• share of voice, or SOV - the percentage share of a given domain in all detected sources,

• number of answers - how many AI answers included a given source,

• number of occurrences - how many times the source appeared in total, including multiple times in a single answer,

• co-occurrence with the brand - whether your brand appeared together with a given source.

This way you can quickly see which domains dominate in a given industry and where your brand has the biggest chance to increase visibility.

Key elements

Total number of source occurrences
Shows the total number of all detected sources in AI model answers in the selected period. It’s a general picture of how intensively the models use sources in the analysed area.

Main source
Indicates the domain that appeared most often as a source in AI answers. It can be a marketplace, store, comparison site, blog, ranking, or industry service.

Biggest gap
Shows a source that often appears in answers where your brand has a low share or doesn’t appear at all. It’s a practical hint for where it’s worth looking for ways to boost visibility.

Source table
The main table lets you compare all detected domains. You can check their SOV, number of answers, number of occurrences, and whether they appeared together with the analyzed brand.

Single source details

When you open a specific source, for example a competitor’s domain, a marketplace or an industry site, Semly shows an in-depth analysis:

Source SOV share
Tells you how often a given source appears compared to all detected sources in AI answers.

Brand occurrences
Shows how many times your brand appeared in AI answers together with the analyzed source.

Other source occurrences
Shows which other domains appeared in the same context.

Model ranking
Lets you check which AI models most often used the analyzed source. This way you can see the differences between ChatGPT, Gemini, Claude, Grok or Google AI Mode.

Ranking of other sources
Shows the pages that most often appeared together with the analyzed domain. This helps you understand in what kind of informational environment a given source appears.

Prompts
The prompts table shows specific queries in which the analyzed source was detected. You can also see there whether your brand appeared and which other sources were used in the same answer.

What value does this feature provide?

The new module lets you better understand why AI recommends some brands more often than others. If models regularly use certain sources, it’s worth knowing whether your brand is present there, whether your competitors have an advantage, and which places can have the biggest impact on improving visibility.

With source analysis you can:

• find the domains that have the biggest impact on AI answers,

• check where your competitors show up more often,

• spot gaps in your brand visibility,

• plan content, PR, SEO and GEO activities in places that are actually used by AI models,

• monitor whether your brand starts to appear next to important industry sources.

Źródła is another step in the development of Semly as a platform for monitoring and boosting brand visibility in AI. We no longer just show whether a brand was mentioned. We also show where models get their information from and where you need to be present to increase your chances of being recommended in AI answers.

What’s next?

The Źródła module will keep evolving. Soon we plan to expand it with things like competitor analysis, which will let you check even more precisely which sources AI models use when they recommend competing brands, where competitors have an advantage, and where your brand can grow its visibility. This will make the sources report an even more practical tool for planning GEO, SEO, content marketing, and PR activities.