Oct 30, 2026
We’ve added content creation and publishing automation to our AI agent, Leon. Now Leon can choose topics, plan his work, write articles, and publish them on his own. You define the scope of his work and choose a mode: Autopilot or Co-Pilot.
Autopilot - from topic to publication
Leon prepares and publishes articles on his own in your chosen publishing destination. He can decide on topics, sources, formats, and content style, working within the assigned article quota and selected generation days.
You can leave these decisions to Leon or set your own guidelines.
Co-Pilot - Leon writes, you approve and publish
Leon prepares the articles, and you review, approve, and publish them in the appropriate channel. This option is for people who want to automate content preparation while retaining control over every publication.
What can you configure?
Article pool - you determine what portion of the brand’s monthly limit Leon can use.
Generation days - you choose which days Leon should prepare content.
Topic sources - new articles based on a list of prompts or updates to existing content from the e-commerce module.
Formats - standard articles, rankings, comparisons, guides, and reviews.
Style, language, and length - you tailor content to your audience by choosing an expert, practical, or conversational style, and articles of around 800, 1500, or 2500 words.
Featured image - Leon can generate an image suited to the topic and add it at the beginning of the article.
Product tiles - for an online store, Leon can select relevant products and add linked product tiles to the article.
The entire process in one view
On Leon’s page, you’ll find a generation and publication calendar, article pool usage, and an activity log. You can see what’s scheduled, what’s ready to publish, what has been published, and what needs your attention.
This makes it easier to publish content regularly and grow your brand’s visibility in search engines and AI responses. You can work with Leon in Co-Pilot mode or hand over the entire process to him in Autopilot mode.
You can find automation under Agent Leon → Leon Settings → Automatic Articles.
Content automation and Autopilot and Co-Pilot modes are now available in the Ultra and Scale plans.
Oct 20, 2026
We’ve added the official Semly plugin to ChatGPT! It’s now available to customers on the Ultra and Scale plans. Now you can work with Semly data directly in a conversation with ChatGPT: ask questions, compare results, and prepare concrete actions for your brand.
With the Scale plan, you can analyze all the brands in your account in a single conversation window. This is a big help for agencies and teams managing several projects. You can ask for an overview of your entire portfolio’s results, identify brands that need attention, and set priorities for your next steps.
Check your brand’s visibility in AI. Analyze results, trends, and changes between periods.
Compare your brand with the competition. Check which questions your competitors are more visible for and how the differences between AI models look.
Review AI responses and their sources. See what models say about your brand and which pages they cite.
Combine AI analysis with Google and Bing data. Use data from Google Search Console and Bing Webmaster Tools if you have connected these services in Semly.
Work on content. Request article generation, review and edit them directly in the conversation.
Expand your monitoring. Add customer questions you want to track in Semly, and analyze saved recommendations.
The plugin is available on Ultra and Scale plans.
“Compare my brand’s visibility with competitors over the last 30 days.”
“Check which sources appear in AI answers to questions about my brand.”
And on the Scale plan:
“Review all my brands and identify the three that need the most attention. Explain your choices and suggest actions for each one.”
You can ask follow-up questions, change the scope of the analysis, and move from results to an action plan in the same conversation.
Open the Semly plugin in ChatGPT and start by asking a question about your brand.
Oct 14, 2026
We’ve added support for Open Knowledge Format (OKF) 0.2 to Semly knowledge bases—an open standard developed by Google that makes it easier for AI agents to find, understand, and use information.
This is another step in preparing your brand for the future of AI-powered search and shopping.
Until now, your articles were available primarily as traditional web pages. Now, we’re also making them available in a special Markdown format, organized according to the OKF 0.2 standard.
What do you gain from this?
AI can find information about your brand more easily. Articles, guides, and information about your offerings are available in a format designed for AI agents.
Faster access to specific information. An AI agent can check the table of contents first, then retrieve only the article it’s interested in.
Better context for artificial intelligence. The standard makes it possible to provide additional information about content, such as its source, freshness, or links to other documents.
Ready for the future of AI Search. Your knowledge base is ready to work with AI systems and agents that support the OKF standard.
You can see the new format in our own knowledge base.
1. Index of knowledge available to AI
https://knowledge.semly.ai/okf/index.md
This is the starting point for an AI agent. The file index.md serves as a map of the knowledge base, helping it find individual articles.
This means the agent doesn't have to analyze the entire website right away. It can review the available materials and choose the ones most useful for answering the user's question.
2. A single article in OKF format
https://knowledge.semly.ai/okf/articles/6a563ec6921f5eeda500b271.md
This is what the address of a single article shared in the new format looks like.
Instead of downloading a traditional HTML page with navigation elements, the agent can use the Markdown version, which is easier to process.
What might this look like in practice?
Imagine a customer asks their AI assistant how to solve a problem you describe in one of your guides.
An agent that supports OKF can find your knowledge base, browse its index, select the relevant article, and use the information it contains when preparing a response.
This is an additional way to make knowledge about your brand available to AI systems.
Our AI agent Leon has automatically prepared all your existing articles in the OKF 0.2 format.
You don't need to configure anything, republish, or edit existing content.
Everything has been done for you!
You can find the new format at:
https://adres-twojej-bazy-wiedzy/okf/index.md
Our goal is not only to help you create valuable content, but also to make it available in a way that makes it easier for artificial intelligence to use knowledge about your brand.
OKF 0.2 is another part of this strategy. It doesn't guarantee that your brand will appear in AI answers, but it opens up additional ways to share structured knowledge with agents.
Read more about the standard on the official Google Cloud blog.
Oct 9, 2026
Your ChatGPT or Claude can now work with Semly data — analyze your brand’s results, check out the competition, and help you create and publish content.
We’ve added MCP, which connects Semly to your AI assistant. The feature is available on the Ultra and Scale plans.
What does this change? Open a chat and tell the assistant what you want to achieve. It uses the Semly data you’ve shared to help you find answers and take the next steps. No copying reports or explaining what your brand does every time.
“What can I do to get AI to recommend my brand more often?”
The assistant analyzes your results, checks out the competition, and helps you choose the most important actions.
“Where does the competition show up in AI answers while we’re missing?”
You can find questions and topics worth creating new content for.
“Which articles are losing Google traffic, and what should I improve in them?”
After connecting Google Search Console, you can compare search results with Semly data and prepare specific changes.
“Plan my content for the next month.”
The assistant helps you choose topics based on data about your brand, competitors, and customer questions.
“Generate an article on the topic I choose. Publish it on WordPress after I approve it.”
In a single conversation, you can go from an idea to finished content and publication on a connected site.
These are examples of how you can work with Semly MCP. You can find more in our library of prompts and ready-to-use workflows.
Combine ChatGPT or Claude's knowledge with your brand data from Semly.
You can ask follow-up questions about results, request explanations, develop ideas, and assign tasks. From “why aren't they recommending us?” to “create content that answers these questions.”
You choose which brands are available and what permissions they have. Content generation uses your Semly limits, while editing and publishing require the appropriate permissions.
Jeśli już korzystasz z AI w codziennej pracy, Ultra pozwoli Ci połączyć je bezpośrednio z Semly.
Raport, który oglądasz w panelu, może stać się początkiem rozmowy, planu i konkretnego działania. To duży krok dla każdego, kto chce sprawniej pracować nad widocznością swojej marki.
Przejdź na Ultra i zbuduj swojego asystenta GEO i SEO.
Zarządzasz wieloma markami? W Scale możesz pracować z nimi w jednym oknie rozmowy — w ramach udostępnionego dostępu.
Zapytaj na przykład:
„Porównaj wyniki moich marek. Które potrzebują teraz najwięcej uwagi i od czego zacząć?”
To wygodny sposób pracy dla agencji i zespołów prowadzących kilka projektów.
Chcesz łatwiej zacząć? Przygotowaliśmy gotowe skille - umiejętności pomagające asystentowi pracować z Semly.
Write to [email protected], and we’ll send them along with instructions on how to use them.
Open Settings → MCP Apps in Semly, choose your assistant, and connect your account by following the instructions.
In this tab, you’ll also find connected apps and their activity history.
MCP is now available in Ultra and Scale. Connect Semly and ask your first question about your brand.
Coming soon: Semly pluginsWe’ll also publish Semly plugins for ChatGPT and other AI assistants, making it even easier to connect them to Semly and start working on your brand’s visibility. We’ll announce their availability in future updates.
You can find more information in our Help Center.
Sep 24, 2026
We’ve added integration with Bing Webmaster Tools, Microsoft’s tool for analyzing website visibility in the Bing search engine.
From now on, in the Analytics section, you can analyze data from:
Google
Data from Google Search, retrieved from Google Search Console and combined with Semly data.
Bing
Data from the Microsoft Bing search engine, retrieved from Bing Webmaster Tools, together with Semly data on visibility in AI answers.
Comparison
A direct comparison of data from Google Search Console and Bing Webmaster Tools.
After connecting Bing Webmaster Tools, you can monitor:
impressions
clicks
CTR
queries
page rankings
results for individual URLs
changes in results over time
We also compare Bing data with information collected by Semly:
visibility in AI responses
number of AI citations
average position in AI responses
pages from your domain that appear in AI model responses
This lets you check whether pages visible in traditional search engines are also cited and used by AI systems.
In the Comparison view, data from Google Search Console and Bing Webmaster Tools is presented side by side.
You can compare:
impressions
clicks
CTR
results for specific URLs
user queries
The shared chart also shows changes in visibility across Google, Bing, and AI answers.
For specific URLs, you can also compare search engine data with the number of times the page appears as a source in AI answers. This lets you analyze SEO and GEO in one place.
Language models such as ChatGPT readily use data available in Bing search.
The easiest way is to do this by importing from Google Search Console.
Sign in to Bing Webmaster Tools
Select Import from Google Search Console
Sign in to the Google account that has access to Google Search Console
Allow Bing to access the list of sites
Select a site
Click Import
The site will be added and verified using data from Google Search Console.
You can also add the site manually and verify its ownership by:
DNS,
CNAME record,
XML file,
meta tag in the <head> section of the page.
Once your site is available in Bing Webmaster Tools, go to:
Semly → Integrations → Bing Webmaster Tools
Connect your account and select the right site.
The data will appear in the Analytics section, where you can switch between views:
Google | Bing | Comparison
Semly now lets you analyze your website's visibility more broadly:
Google Search Console + Microsoft Bing Webmaster Tools + AI visibility
In one place, you'll see where users find your website, which content generates visibility and traffic, and which pieces become sources used by AI models.
Sep 17, 2026
Now you can easily check how your brand performs in AI responses and where your competition has the advantage. We've redesigned both reports, introducing clearer comparisons and more details in a single view.
Single prompt analysis
Your brand against a competitor - right at the top of the report, you'll compare the average visibility and average position of your brand with the best competitor for a given question.
Visibility on a shared chart - you'll select competitors to compare and track results in daily, weekly, or monthly view.
Brand position distribution - you'll see how often AI mentions your brand and competitors in the first, second, and subsequent positions.
Expanded sources table - you'll check the sources of AI responses along with the number of occurrences, category, position, and visibility of your brand.
Competitor analysis
Direct comparison of four metrics - you'll compare your brand's visibility, Share of Voice, average position, and citation share with your competitor's results.
Brands appearing alongside you - separate comparisons will show which brands AI mentions most often together with your brand and which with your competitor's.
Comparison in specific answers - in one table you'll check the position and presence of both brands, and filters will help you narrow down the analysis.
In both reports you can select the date range and AI models to focus on the results that interest you.
Check out the new views: go to the Prompts section and select a question or open Competition and click on your chosen competitor.
Sep 10, 2026
Publish and update articles on WordPress or Shoper directly from Semly. Connect your website or store and send ready-made content without manually copying between panels.
How to connect your website?
In the Semly menu, go to the Integrations tab, select WordPress or Shoper and click Connect.
WordPress: provide your HTTPS website address, login and application password created in WordPress in the Users → Profile → Application Passwords section. The user must have permissions to publish posts.
Shoper: provide your store address and API token created in the Apps and integrations → External applications section. Grant it permissions to read, add and edit News and read Languages and localization. After checking the connection, select your blog language.
Publish where you work on content
After adding the integration, you can send an article in two ways:
From article editing, in the Publication section.
From the article list, by selecting the Publish to… command for the appropriate platform.
Integrations support both publishing new articles and updating content sent from Semly to WordPress or Shopera.
Sep 2, 2026
You can now download data from the Visibility Report directly to your computer. You’ll find the new export options in the top-right corner of the report—just select the icon for the format you want.
The export is available in two formats:
CSV- all report data in a single table, ready for further processing or import into other tools;
XLSX - a structured workbook with separate sheets for the report summary, key metrics analysis, visibility trends, brand rankings, cited sources, monitored prompts, and the complete raw dataset.
With this new feature, you can more easily create custom reports, compare results, analyze data in Excel, and share reports with others in your organization.
The export includes the filters and date range selected in the report, so the downloaded file matches the view you’re currently analyzing.
Aug 20, 2026
We've added Google Search Console integration to Semly. Thanks to it, data about your brand's visibility in Google search can be analyzed together with information about its presence in AI models.
Data from Google Search Console shows how users find your brand in Google: what queries they enter, which content attracts their attention, and where there is potential for further growth.
This information is particularly important for Leon AI Agent. Based on it, Leon will be able to:
draw more accurate conclusions from the data
identify new opportunities to increase visibility
prepare more precise recommendations
better plan actions and tasks
more effectively build your brand's visibility in both Google search and AI models
Combining data from both areas provides a more complete picture of how your brand is searched for, described, and presented to users. Thanks to this, Leon's recommendations will be better tailored to your actual situation and brand goals.
After logging into the application, go to the Agent Leon tab. That's where you can currently observe his actions.
The tab will be one of the most intensively developed areas of Semly in the coming time. You'll be able to manage Agent's work more broadly, assign him tasks, and control the actions he performs.
The integration is available in the menu:
Tools → Integrations → Google Search Console
To connect your account, you must be logged into Google Search Console in the same browser and have the appropriate permissions to the brand account monitored in Semly.
After connecting, the integration will be available in the section:
AI Visibility → Google Search Console
In this place you can analyze data regarding visibility in Google search engine compared to your brand's visibility in AI models.
The integration is currently available in Beta version. Within approximately 7 days, its appearance will be slightly changed and better adapted to the way Agent Leon's AI works.
This is another step towards creating an Agent that not only presents data, but above all is able to understand it, draw conclusions from it and turn it into concrete actions that increase brand visibility.
Jul 27, 2026
We refreshed the Recommendations tab to make it easier to assess which actions require immediate attention and which can be planned for later.
Recommendations from AI Agent Leon are now automatically grouped by priority (importance):
Critical
High priority
Medium priority
At the top of the list are tasks that haven't been completed yet. Completed recommendations are hidden by default, keeping the view organized and focused on next steps. You can still easily check them in a separate tab.
The new layout makes it faster to understand what has the greatest impact on your service's visibility in AI model responses. Instead of scrolling through one long list, you immediately see the most urgent issues and recommended actions.
This means:
faster identification of the most important tasks
better prioritization of work
fewer distracting, completed recommendations
clearer separation of new and completed actions
easier progress tracking
Thanks to this change, the Recommendations tab becomes a practical action list that helps you step by step improve your brand's presence in results generated by AI.